Build, grow, and monetise your email list from day one. This section covers the best email marketing tools for every use case – from MailerLite and Kit for content creators to Klaviyo for ecommerce stores – with reviews, comparisons, and practical how-to guides.
Brevo has a claim that no other mainstream email marketing tool can match: unlimited contacts on the free plan. Not 500 contacts like Mailchimp. Not 1,000 like MailerLite. Unlimited. You can have 100,000 subscribers on the Brevo free plan and pay nothing – as long as you stay within the daily sending limit of 300…
Beehiiv arrived at exactly the right moment. In 2021, newsletter publishing was having a moment. Substack had demonstrated that writers could charge subscribers directly. The creator economy was maturing. And the existing email tools – Mailchimp, MailerLite, Kit – were built for email marketing rather than for newsletter publishing specifically. Beehiiv was founded by ex-Morning…
Every email list starts the same way – with zero subscribers. Including the ones that now have hundreds of thousands. The difference between the lists that grow and the ones that stagnate isn’t luck. It’s a combination of things that are entirely learnable: giving people a genuine reason to subscribe, making it easy to find…
Abandoned cart emails are the highest-ROI automation available to any ecommerce store. The maths is simple: customers who add products to their cart and leave without buying have already shown they want what you’re selling. A well-timed reminder is often all it takes to bring them back. Industry averages suggest abandoned cart emails recover 5–15%…
Sending your first newsletter feels harder than it is. The technology is straightforward. The writing is the real challenge – and it’s a challenge that gets easier with every issue. This guide covers exactly how to send your first newsletter for free, using tools that don’t cost anything until you’ve outgrown them. Step 1 –…
Most advice about monetising a newsletter tells you to wait – get to 10,000 subscribers first, then think about revenue. That advice is wrong for most creators. Monetisation doesn’t require a massive list. It requires the right list and the right approach. A newsletter with 500 engaged subscribers in a specific niche can generate meaningful…
Mailchimp vs MailerLite is one of the most common email tool comparisons for anyone starting a new list – but the comparison is less balanced than it might appear. The short answer: For most newbie website owners building their first email list, MailerLite is the better choice. More subscribers on the free plan. More features…
Mailchimp was the email marketing tool everyone recommended for years. The free plan was genuinely generous, the interface was friendly, and “just use Mailchimp” was the standard advice for anyone starting to build an email list. That era has passed. Mailchimp’s free plan has been significantly reduced. Its pricing has increased. And the alternatives that…
Your welcome sequence is the most important email automation you’ll ever build. More important than your re-engagement campaign. More important than your launch sequence. More important than your promotional emails. Here’s why. The moment someone joins your email list is the moment they’re most interested in you. They just gave you their email address –…
MailerLite is the email marketing tool most often recommended to new bloggers and website owners – and it earns that recommendation consistently. The combination of a genuinely useful free plan, a clean interface, solid automation capabilities, and fair pricing across all tiers makes it the strongest starting point for most new content sites. But “most…