Build, grow, and monetise your email list from day one. This section covers the best email marketing tools for every use case – from MailerLite and Kit for content creators to Klaviyo for ecommerce stores – with reviews, comparisons, and practical how-to guides.
If you run an online shop and have spent any time researching email marketing, you’ve likely come across Klaviyo. Probably multiple times. Probably with strong recommendations from people who’ve used it. Those recommendations are earned. Klaviyo is genuinely excellent at what it does – and what it does is specifically, deeply, ecommerce email marketing in…
Kit was built by a blogger for bloggers. That origin story isn’t just marketing – it genuinely shapes the product in ways that matter if you’re a content creator building an audience. The platform was founded in 2013 by Nathan Barry, who was frustrated that the email tools available at the time were built for…
Kit vs Beehiiv is one of the defining comparisons for serious newsletter creators right now – two creator-focused platforms, both excellent, both growing fast, both positioning themselves as the email tool for serious newsletter publishers. The choice between them comes down to one question: Is your newsletter the product, or does it support a broader…
Here’s something most website guides don’t make clear enough. Building your email list is more important than almost any other marketing activity you’ll do in the early stages of your website. More important than social media. More important than paid advertising. Possibly more important than SEO – at least in the short term. The reason…